Mortgage lenders are still anxious to encourage you to buy a home. Mortgage financing is expected to drop over the coming year, and this means that lenders ar trying to pull in more money, especially since losses and writedowns were the order of the day at the end of last year. The New York Times reports on mortgage lenders' continued reliance on ads:
Despite rising foreclosures, defaults, lawsuits and investigations by state and federal regulators, the mortgage industry has not reduced its ad spending.
Mortgage experts say spending will be strong into the spring, a prime buying time for the housing market.
It is true that now may be a good time to buy a home. Prices are lower, and interest rates are low as well. But be careful! Pay close attention to the loan terms you agree to, and be sure to carefully shop around for a mortgage loan that's right for you.
Comment Preview